nielsm
Well-known member
Head of BMW Motorrad announced that there have been over 20K R18 bikes sold across the variants in the Roctane/R12 Nine T intro video. It’s ~2.5 years since launch, so that’s an average of ~8K/year. BMW sold just over 200K bikes last year, so it’s a small percentage overall, but for a completely new category, I imagine they are happy with ~4% of overall sales in the first couple of years. It might be a higher percentage in the last year since his number was since launch.
But overall BMW sales spiked following the launch of the R18, from around 175K in 2019 to 202K in 2022. Even if the R18 didn’t sell a ton, it seems to have had a halo impact overall on the brand, jumping sales by about 13% over the past few years when the overall motorcycle market declined.
But overall BMW sales spiked following the launch of the R18, from around 175K in 2019 to 202K in 2022. Even if the R18 didn’t sell a ton, it seems to have had a halo impact overall on the brand, jumping sales by about 13% over the past few years when the overall motorcycle market declined.