I understand that to some degree, but for a new bike (only 2 years old) I was more surprised to see the number of them. I recall the serious challenges when the new vrod muscle, triumph thunderbird storm, and HD panamerica came out.
The bike market is brutal. The R18 launch bikes were expensive (MSRP) and out of reach for many, having a big chromed cruiser was never going to be an essential purchase. HD have closed down loads of dealers in the UK and well…..gone. If you want practical, hose it down, do it all, at a keen price, by a Transalp.
Kawasaki launched their H2 in 2015. Supercharger, £22k list price, exclusive, ridiculous, only a handful made. There were still quite a few unsold in the UK that were hanging around in the classifieds for ages. Then Kawasaki had to drop it not long after for emissions reasons anyway (Euro4). Rumor mill had Kawasaki losing big money on every one they made. Why did they even bother? Because they wanted to.
I believe the R18 is a sort of BMW middle finger in a crisp white shirt, they made it because they wanted to. They already had the R9T lineup to cater for neo retro buffs. Everyone knows the GS makes all the money. Where they went wrong is building too many when the market just couldn’t support the volume. If HD cant sell enough to survive how on earth did they think they were going to get on? There might be some but I’ve never even seen one big Indian cruiser over here, nor a Rocket3 for that matter and there is a Triumph dealer only 30 miles away from me.
It’s not easy to get right though, take the new Norton 961 (only available in home market UK). That’s in exactly the same predicament as the R18. Norton fanboys see past any negatives and buy with the heart. Everyone else can’t get past the negatives and walks on. They are already being heavily discounted so early adopters are being stung in the pocket. Sound familiar?
I can see both sides. Buy into it now you get a great bike at a great price. The R18 is a jewel. The rest of us have lost money, some a great deal of money. Honestly I think BMW should pull it, stop the race to the bottom. They have to supply parts for 10 years anyway which by then we’ll all either be dead or riding horses again because of the eco mentalist lobbies…..